This is also confirmed by the history of the "Zenit" cameras. A monopoly leads to problems with quality and stops development. Thus, the popularity of Zenith was based on a kind of monopoly. In those days, there was no competition, and the products often become popular simply because there were no other analogs. But let's look at them as a whole more objectively.Īfter all, they have shortcomings. Zenit's have served millions of people, therefore, cause emotional attachment. Zenit-3М (1962) was the first really mass camera, produced in 60-s.
There were many photographers near many sight-seen places who took pictures of you in the background, and then they sent the photos to you by mail. Sometimes even families organized a trip to the photo saloon for family photo sessions. Even if some families had not owned cameras, they still had many pictures: with regular celebrations at work, children at kinder gardens and schools received from friends and even pictures for documents. They were also often sent by mail.Įach family had a huge photo album with different-sized photos. Very often, pictures were given to relatives, friends, and acquaintances with the memory wishes. But in those days, the main way to share with someone else the image had been printed photos. Now we are accustomed to communicating and sharing visual information instantly through Internet technologies: smartphones, social networks, emails, chats. Zenit's allowed millions of people in the huge Soviet and then post-Soviet space to record important moments of their life. The peak of production in 1980 was 670 thousand copies-source : Zenit-Camera. The only obstacle to possessing the coveted model in those days could be a shortage of them. They allowed making a decent image quality despite cost more than rangefinder cameras, but still affordable.
In those days, Zenit's occupied a kind of top segment among amateur cameras. Photo amateurs and many ordinary Soviet people who lived in Zenit's era have an emotional attachment. There were small photo shops even in a small town which sold cameras and accessories with Zenit's, which took the most respected places. Zenit cameras were produced in 1952-2005 and were sold across all former Soviet Union and even exported to other countries. Some popular models were also produced at the Belarusian Optical and Mechanical Plant (BeLomo). They were developed on the Krasnogorsk Engineering Plant (KMZ) (Moscow, Russia) and manufactured there. Zenit is the brand of soviet film SLR cameras of amateur level.
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